Why

We believe automated technology or social media services that incorporate automated technology deliver inaccurate results, for two clear reasons:

1. Inability to access Closed Networks such as forums (what if most of your target audiences exist on these networks?)
2. Unable to deliver contextual analysis for sentiment evaluation purposes (what if there are lots of discussions about your brand, but no mention of the product?)

How do we do this?

Determining your digital landscape is hard work – upfront. But once your top Key Influencers are determined (utilising all 82 of our influence/affinity metrics), our rigorous process of tracking, evaluating and engaging with these influencers is a streamlined and cost effective approach.