Services
Intelligence
Social Media Audit: - Benchmarking future social media activity - Competitor Analysis - Behaviour Analysis - Themes & Issues - Share of Voice - Conversation Analysis - Sentiment Analysis
Key Influencer Index: Discover and quantify relevant communities and key influencers in order to impact opinion and influence. - Key Influencer Index: Ranked by Affinity and Influence) Strategy
Campaign Strategy
Creation and application of a strategic Social Media Framework which informs and focuses wider marketing and communications initiatives. - Optimisation of existing assets - Creation of original assets - Brand Evangelist Internal Audit, Training and Engagement Recommendations - Key Influencer engagement strategy) Engagement:
Campaign Execution
Bespoke communication with relevant communities and Key Influencers - Community management - Negotiation of third party partnerships
Interaction London Branded Channel training modules for all levels of Social Media Knowledge
Tracking and Evaluation
Identify and explain relevant KPIs - Measure campaign success using pre agreed benchmarks - Passively monitor relevant digital footprint using 100% human intelligence - Daily, weekly and monthly structured reporting in line with client needs
