Social Media Audits

With millions of unique user generated interactions created every day online, it is becoming increasing vital that a brand knows what consumer sentiment is of value.

A Social Media Audit can be utilised for ongoing brand tracking, such as the value of Key Influencer interaction, or in preparation for a highly targeted digital communication campaign.

Every Social Media Audit is different, but most will track Audience sentiment, volume, favoured themes and location. Competitor Buzz analysis can also provide invaluable insight into network volumes discussing your brand in comparison to your direct competitors.

One of the most important roles of an SMA is to identify and evaluate a brand’s top 50 – 100 Key Influencers.

Sentiment Analysis:

Theme Analysis:

Channel Preference:

Competitor Buzz Analysis: