POLIS/LSE Social Media Award

Interaction London is committed to the application of rigorous discipline to Social Media analysis and metrics.

A Social Media Research Project, developed jointly by Interaction London and Polis, and awarded by the London School of Economics, is a clear demonstration of our commitment to supporting emerging talent in this exciting industry.

This award seeks to offer an outstanding LSE student an opportunity to relate their research to the applied work of IL.

Research Project

Projects will address the presence of brands in virtual communities and social networks such as Facebook and Twitter.

The brands can be commercial, political or other organisations.

The paper will investigate the social, economic and political manifestations of the new relationship between consumer/citizen audiences and corporate brands enabled by social media. Implications for best practice in social media engagement for corporate brands will have been drawn and avenues for future research will have been identified.
We take a broad definition of social media meaning the use of web-based technologies to create new forms of interactive and interconnected communications, both professional and created by citizens.