Press Coverage

From Couture — to Conversation

November 16, 2009

“The biggest buzz during the last round of fashion shows wasn’t about the trends for next summer, the amazing sets or even the celebrities. It was about the ways that social media — blogging, YouTube, Facebook, Twitter and the like — have, almost overnight, become an integral part of how fashion brands get their message to the public.

The shows during September and October were a first glimpse of what the elitist fashion world could soon become: a business where designers take their collections directly to customers, no longer filtered through fashion editors at glossy magazines and buyers at top stores.” Read the full story here.